French American International School
Achievements include exceeding last year's benchmarks, raising 800K for financial aid, from the annual auction by leading and assistant directing an international video production as well as growing site engagement more than 50% by creating a global travel blog, implementing Google Ads and other local, national and global advertising. Conceptualized a marketing plan and implemented social media strategy, introduced tracking tools, and more than doubled media engagement. Maintained branding and elevated photo and video content production, including workflow processes. Project managed, drafted, edited and published marketing and communications initiatives for all cross-functional teams, departments and programs—including expert and executive communication. Led teams of contractors, an in-house publications specialist, a writer and temporarily sustained the Marketing and Communications department.
Featured Samples Below
Featured Samples Below
French American + International Global Travel Flagship Program Promo Video. This video helped raise over 800k in funds for financial aid. Video made in collaboration with Criminal Films. Special thanks to the Criminals: Chris Hall, Kylie Scott, Kyle Doherty, Chris Forrest (Audio Engineer, Handsome Sound) and Justin Griffin (Video Editor, Camp + King).
Global Travel Program
Global Travel Blog
Led and created the organization’s inaugural Global Travel Blog for grades K - 12 from start to finish. The Blog consists of written, photo and video content from more than 20 locations around the world. My role was instrumental in everything from web building to editing to coordinating content accumulation in various timezones. Explore the Global Travel Blog by clicking the images below and when prompted use the following password to access content: gojags
IHS Global Travel April Trips Blog 2023
IHS Global Travel February Trips Blog 2023
FAIS Lower School Trips Blog 2023
FAIS Maternelle Trips Blog 2023
Increased Social Media Engagement More Than 50%
Site Management
French American International School
Web Master for French American International School’s website including imagery, video and copy. Wrote and published blog posts as well as FAQs and general site content. Led all digital website marketing and communications including narratives and stories concerning school updates, PR and history.
Global Travel Photography + Video Guidelines and Training.
Created and implemented guidelines for all members of the community to help steer towards culturally competent content. This project was driven by a desire to accurately highlight and encapsulate the robust educational nature of a global experience for students—particularly when appreciating and understanding cultural differences.